The Creative Chronicles Podcast - A Brighter Year Coloring Books with Shanti Grossman

Color Me Obessed: The Story Behind A Brighter Year!

What started as a side hustle turned into a viral mental health tool with simple, bite-sized coloring books for adults—designed to reduce stress, support neurodivergent users, and bring daily joy.

This week, I sit down with A Brighter Year's Founder Shanti Grossman to talk creativity, calm, and building a business that matters.

Shanti shares her journey from a musical upbringing and music industry career to launching three different product-based businesses. Her honest reflections on business pivots, viral TikTok success, and learning to scale are full of wisdom for creatives and entrepreneurs alike. Plus you'll definitely hear the spark when two extrovert creatives catch up.

Whether you're looking for a laugh or creative inspiration, this ones's a good one!

TAKEAWAYS:
  • Shanti has always been creative, influenced by her musical family.
  • Her first businesses taught her valuable lessons about scaling and marketing.
  • A Brighter Year started as a creative outlet and evolved into a mental health tool.
  • The design philosophy focuses on simplicity and accessibility for busy individuals.
  • Listening to customer feedback is crucial for product development.
  • TikTok success and how it's played a significant role in her business growth.
  • Future partnerships and programs to help people feel more joyful!


 

      

    RESOURCES:

    Follow A Brighter Year on Instagram
    Shop Online 
    Follow Brush Strokes Pottery on Instagram
    Follow Creative Chronicles on Instagram

     

    BROWSE ALL EPISODES 

       




     

     

     

    KEYWORDS:
    coloring, mini coloring books, mental health, anxiety relief, stress relief, following dreams,  tiktok star, austin artist, viral sensation